Tuesday, March 27, 2012

An Arsenal of Online Willpower

Darn you internet and your intuitive (like) algorithms!  There was a time when I prided myself on not giving in to impulse purchases and web-enduced consumerism; however that is no longer the case.  I remember "back in the day" when there were no free apps with banner adds, and information gathered from my digital foot print (while surfing the web) was less specific.  Now-a days my will power is constantly tested- on an hourly basis.  I Shazam a song and boom, pop-up add appears.  Go to Pandora for some sweet melodies and  bam, banner add staring me in the face, oh and those 10 second commercial spots when switching artist radio stations, ahhh!  Admittedly, the aforementioned adds typically aren't enticing; they tend to be less specific to the individual and mostly annoying.  But when checking Facebook or visiting Amazon, OMG!  These days I better be equipped with an arsenal of willpower.  The resulting effect of algorithms and aggregated consumer information produces what Resource Interactive refers to as Triple-Threat Touch Points, capable of luring consumers into a brands Venus Fly Trap.

No comments:

Post a Comment