Darn you internet and your intuitive (like) algorithms! There was a time when I prided myself on not giving in to impulse purchases and web-enduced consumerism; however that is no longer the case. I remember "back in the day" when there were no free apps with banner adds, and information gathered from my digital foot print (while surfing the web) was less specific. Now-a days my will power is constantly tested- on an hourly basis. I Shazam a song and boom, pop-up add appears. Go to Pandora for some sweet melodies and bam, banner add staring me in the face, oh and those 10 second commercial spots when switching artist radio stations, ahhh! Admittedly, the aforementioned adds typically aren't enticing; they tend to be less specific to the individual and mostly annoying. But when checking Facebook or visiting Amazon, OMG! These days I better be equipped with an arsenal of willpower. The resulting effect of algorithms and aggregated consumer information produces what Resource Interactive refers to as Triple-Threat Touch Points, capable of luring consumers into a brands Venus Fly Trap.
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Tuesday, March 27, 2012
Sunday, March 25, 2012
Introduction
After procrastinating for several months, I finally sat down to begin constructing this blog. I'm not quite sure where I'm headed with it or even the intended purpose, so I'm just going to jump right in and start spewing out whatever comes to mind. WARNING, it might get weird.
Eight months ago I adopted (into my digital repertoire) the amazingly handy app, Evernote, which has proven to be flip'n awesome! I use it to capture personal thoughts, creative ideas, and interesting web based content. After several months of clipping online articles and web pages, I finally took time to refer back to many of the "clippings," which is how I've spent the majority of this dreary wet day.
It's late now, and as I reflect on my earlier reading escapade, there's one article I can't stop thinking about, Big Brands Like FaceBook, But They Don't Like to Pay. I've been wondering how brands determine the value of Facebook Likes & then monetize those Likes and other consumer responses/activity. Emily Steel and Geoffrey A. Fowler helped clear up some of these questions in their article published in the Wall Street Journal.
It's late now, and as I reflect on my earlier reading escapade, there's one article I can't stop thinking about, Big Brands Like FaceBook, But They Don't Like to Pay. I've been wondering how brands determine the value of Facebook Likes & then monetize those Likes and other consumer responses/activity. Emily Steel and Geoffrey A. Fowler helped clear up some of these questions in their article published in the Wall Street Journal.
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